In terms of competitors, they range from grocery, clothes, electronic retailers to music and entertainment streaming platforms. Reason being, that amazon has extended their inventory to virtually everything on the market. Amazon also competes with auction sites, such as the famously renowned eBay, which was known to dominate the online arena in their time. Since online services began to see popularity, companies like Netflix and Hulu, of which provides consumers with instant on-demand shows and movies at any time or given place, as long as the user has an internet connection. As well as Apple’s iTunes, instantly becoming a hit in the music market and instantly cutting down the demand for physical copies of music. Stores like Blockbuster, whose lack of foresight and ability to adapt to the digital realm led to their untimely demise. Of course, we cannot forget one of their largest competitors, Google Play and their release of cool gadgets that hit homeowners every year. To counteract all of these innovations in the market, Amazon has launched their own music and video streaming services, quickly adding to their expansion of items and services offered on the website. Amazon, being the massive conglomerate, it is, can compete and in many aspects, blow many of their physical competitors out of the water. Stores like Walmart, whose sales have seen a massive decline in sales, have added features like store pickup. This grants the buyer the ability to pre-purchase their shopping cart online and load them in the designated pick up area of the parking lot. We can see where the influence of this feature comes from. Amazon forces stores to adapt to the new technological age, thus benefitting the consumer with convenience as well as saving time. As the saying goes, “time is money”.