莫纳什代写Assignment 总营销预算

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组织可以从事不同的研发活动的努力可针对如何提升产品的形象在健康和营养方面的好处。全国各地的消费者正变得健康和营养意识和进一步投资的公司可以利用这个品牌通过增加其品牌的健康和营养通过生物效益和增加价值。组织可以建立供应商网络,可以使公司更好地集中活动酸奶行业和解决高峰期间停工待料的困境。通过投资促进和更好的沟通活动,雀巢可能会进一步增加价值品牌,帮助品牌享受滑雪市场溢价优势。该公司可以引进更多的水果口味,可以进一步加强公司在市场上的地位。

莫纳什代写Assignment 总营销预算

The total sales of Nestlé Ski Strawberry and Raspberry Flavor have been estimated at 1.75 million GBP. The sales of the brand are assumed to grow at the rate of 10% annually meaning that the second year's sales will around 1.875 million after the launch of the product. The total marketing budget of the brand for the first year has been estimated at 20% of the total sales while in the second year the total marketing budget of the firm has been estimated at 18%. The cost of production during the first years of operation has been estimated at 50% of the total sales, while during the second year as the firm will be in position to ascertain different economies, the cost of manufacturing will be 47% of the total sales price. The channel margin during the first years of operation has been estimated at 12% while in the year 2 it should be 10%. The contribution margin after marketing spent during the first year of operation will be 18% while in the year 2 it should be 25%.

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莫纳什代写Assignment 总营销预算

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